The discussion covering the “5W’s + How” operation of your Social Media Channels and Customer Relationship Management Channels can sometimes feel overwhelming. Having a solid grasp of what you are trying to accomplish with your brand or business is the key to understanding the potential successes and failures that come with it.
Social and CRM need to have equal weight when analyzing their need within any organization because, at their core, they serve as the front line for all customer service, satisfaction, and experience.
Think about short and long-term goals by applying data-driven metrics to your Emails and Posts. These are the foundation of my approach to Social and CRM. I provide the metrics and data analysis to help determine the best strategies for the return on investment.
- Social Media Management
- Data analysis, forecasting, creative/copy, and reporting are part of this package based on annual term contracting.
- CRM
- Data analysis, forecasting, creative/copy, and reporting are part of this package based on annual term contracting.
Content management strategies that dovetail with the business to complement each other can avoid the disconnect between the company and its audience.
- Are you better served to be product forward or lifestyle forward?
- Are you doing better on TikTok than on Facebook?
- How are your Twitter and Instagram accounts performing?
- Have you put any time into LinkedIn?
- How do we maximize the correct channel that then delivers the desired outcome?
- Are you trying to grow your email list?
- Do your emails have the impact you want?
- How are your Google channels, and are you advertising efficiently?
Answering the questions above deserves dedicating the time required to make comprehensive and efficient decisions. Professional experience in Social and CRM, engaging in a wide variety of advertising spaces, doesn’t mean the learning process stops. It means having an ongoing education as the ecosystem evolves and changes.
Once we can find out what the goal of the process truly is for all of your Social Media Channels, we can then start creating the opportunities to build your business and complement the marketing with excellent copy and visuals.
Let’s figure it out and create a plan to get you there.
Understand I will only be taking on as many clients as I can personally manage and provide my focus and efforts to serve their needs best.
While many others who do this same type of work will provide a potential fee structure before first contact, I cannot do that since the variables of your business are not available to me. Once we have a conversation, I can provide an estimate and then negotiate terms.